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The information we learn from customers helps us personalize and continually improve the service you receive from NationalLeadService.com. Here are the types of information we gather.

  • Information You Give Us: We receive and store any information you enter on our Web site or give us in any other way. You can choose not to provide certain information, but then you might not be able to take advantage of many of our features. We use the information that you provide for such purposes as responding to your requests, customizing your lead shopping for you, and communicating with you.
  • Automatic Information: We receive and store certain types of information whenever you interact with us. For example, like many Web sites, we use "cookies," and we obtain certain types of information when your Web browser accesses NationalLeadService.com such as date & tiome stamp, user login, and IP address. Although we will not be able to provide you with a personalized experience at NationalLeadService.com if we cannot recognize you, we want you to be aware that these tools exist.
  • E-mail Communications: To help us make e-mails more useful and interesting, we often receive a confirmation when you open e-mail from NationalLeadService.com if your computer supports such capabilities. We also compare our customer list to lists received from other companies, in an effort to avoid sending unnecessary messages to our customers. If you do not want to receive e-mail or other mail from us, please feel free to send an email to customerservice@nationalleadservice.com from the email address you wish to opt out from with “Unsubscribe” in the subject line

What About Cookies?

  • Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your Web browser to enable our systems to recognize your browser.
  • The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. However, cookies allow you to take full advantage of some of NationalLeadService.com’s automated services, and we recommend that you leave them turned on.

Does National Lead Service Share the Information It Receives?
Information about our customers is an important part of our business, and we are not in the business of selling it to others. We share customer information only as described below and with subsidiaries National Lead Service, LLC. controls that either are subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.

  • Third-Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include Data and Title Services, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments, and providing customer service. They have access to personal information needed to perform their functions, but may not use it for other purposes.
  • Promotional Offers: Sometimes we send offers to selected groups of NationalLeadService.com customers on behalf of other businesses. When we do this, we do not give that business your name and address. If you do not want to receive such offers, please feel free to send an email to customerservice@nationalleadservice.com from the email address you wish to opt out from with “Unsubscribe” in the subject line
  • Business Transfers: As we continue to develop our business, we might sell or buy subsidiaries, or business units. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that NationalLeadService.com, or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.
  • Protection of NationalLeadService.com and Others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our terms of service and other agreements; or protect the rights, property, or safety of NationalLeadService.com, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. Obviously, however, this does not include selling, renting, sharing, or otherwise disclosing personally identifiable information from customers for commercial purposes in violation of the commitments set forth in this Privacy Notice.
  • With Your Consent: Other than as set out above, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information.

How Secure Is Information About Me?

  • We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.
  • We reveal only the last five digits of your credit card numbers when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing.
  • We also require a Credit Card Authorization form from you prior to processing your first order from us, in order to prevent your card from fraudulent use. Please contact accounting@nationalleadservice.com or your account representative if you are a first time credit card user.
  • It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.

Which Information Can I Access?
NationalLeadService.com gives you access to a broad range of information about your account and your interactions with NationalLeadService.com for the limited purpose of viewing and, in certain cases, updating that information.

What Choices Do I Have?

  • update certain information on pages such as those listed in your account information. When you update your account information, we usually keep a copy of the prior version for our records.
  • If you do not want to receive e-mail or other mail from us, please feel free to send an email to customerservice@nationalleadservice.com from the email address you wish to opt out from with “Unsubscribe” in the subject line
  • The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. However, you will not be able to access certain transactional parts of the website if you do not use cookies.

Are Children Allowed to Use nationalleadservice.com?
NationalLeadService.com does not sell products for purchase by children. If you are under 18, you may not use NationalLeadService.com.

Conditions of Use, Notices, and Revisions
If you choose to visit NationalLeadService.com, your visit and any dispute over privacy is subject to this Notice and our Terms of Service, including limitations on damages, arbitration of disputes, and application of the law of the state of Nevada. If you have any concern about privacy at NationalLeadService.com, please contact us at customerservice@nationalleadservice.com with a thorough description, and we will try to resolve it.
Our business changes constantly, and our Privacy Notice and the Terms of Service will change also. We may e-mail periodic reminders of our notices and conditions, unless you have instructed us not to, but you should check our Web site frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.

Examples of Information Collected Information You Give Us
We collect and store your contact information, email address, phone number(s), Data filters, IP address, password, log-in information, and account transaction history.

Automatic Information
Examples of the information we collect and analyze include the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information such as browser type and version, operating system, and platform; and purchase history. During some visits we may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

You Can Access
Examples of information you can access easily at nationalleadservice.com include up-to-date information regarding recent orders; personally identifiable information (including name, e-mail, password, communications preferences, Filters, and address book,); payment and transaction history; e-mail notification settings

We may use personal information to provide the services you've requested, including services that display customized content and advertising.  In addition to any fee of which you are notified, your provider's standard messaging rates apply to our confirmation and all subsequent SMS correspondence.  You may opt-out and remove your SMS information by sending "STOP", "END", "QUIT" to the SMS text message you have received.  If you remove your SMS information from our database it will no longer be used by us for secondary purposes, disclosed to third parties, or used by us or third parties to send promotional correspondence to you. 

Detailed Wireless Policy
Data obtained from you in connection with this SMS service may include your name, address, cell phone number, your provider's name, and the date, time, and content of your messages.  In addition to any fee of which you are notified, your provider's standard messaging rates apply to our confirmation and all subsequent SMS correspondence.  All charges are billed by and payable to your mobile service provider.  We will not be liable for any delays in the receipt of any SMS messages, as delivery is subject to effective transmission from your network operator.  SMS message services are provided on an AS IS basis.
We may use personal information to provide the services you've requested, including services that display customized content and advertising.  We may also use personal information for auditing, research and analysis to operate and improve our technologies and services.  We may share aggregated and non personal information with third parties outside of NLS When we use third parties to assist us in processing your personal information, we require that they comply with our Privacy Policy and any other appropriate confidentiality and security measures.  We may also share information with third parties in limited circumstances, including when complying with legal process, preventing fraud or imminent harm, and ensuring the security of our network and services.
You may remove your information from our database. If you remove your information from our database it will no longer be used by us for secondary purposes, disclosed to third parties, or used by us or third parties to send promotional correspondence to you. You may remove your information by sending your request in writing via email to info@nationalleadservice.com  or by sending  "STOP", "END", "QUIT" to the SMS text message you have received.

NLS offers high quality and fully verified Internet Mortgage Leads in all 50 states!

Dedicated Account Managers who will optimize your mortgage lead campaign for maximum ROI.

Receive mortgage leads via email or posted to your favorite CRM solution.

No sign-up fees or monthly maintenance fees!

Deal with a company where honesty and integrity are at our core
 
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How do we generate our Mortgage leads?

We utilize a variety of online marketing sources and campaigns that include banner advertising, consumer newsletters, relationship marketing, direct marketing, contextual marketing, and direct mail campaigns to our consumer website www.equotegrabber.com. All internet Mortgage lead campaigns are 100% compliant with all state and federal laws, including the CAN-SPAM act of 2003 and the “real time” mortgage leads we sell fall within the safe harbor provisions of the FTC's National Do Not Call registry.

We provide Mortgage leads in the following states:

Alabama, Alaska, Arizona Mortgage Leads, Arkansas, California Mortgage Leads, Colorado, Connecticut, Delaware, District of Columbia, Florida Mortgage Leads, Georgia, Hawaii, Idaho, Illinois Mortgage Leads, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey Mortgage Leads, New York Mortgage Leads, North Carolina, North Dakota, Ohio Mortgage Leads, Oklahoma, Oregon, Pennsylvania Mortgage Leads, Rhode Island, South Carolina, South Dakota, Tennessee, Texas Mortgage Leads, Utah, Vermont, Virginia, Washington Mortgage Leads, West Virginia, Wisconsin, Wyoming

Be successful with our Mortgage leads:

Working any type of mortgage lead is very competitive and most consumers do not understand many of the nuances associated with mortgage loans. To ensure your success working our mortgage leads, it is important that you not only use multiple means to communicate with the mortgage consumer like email and telephone, but also consider sending direct mail to them as well. Work these Mortgage leads for weeks, not days to maximize your contact rate as many Loan Officers give up after just a few days and your persistence will pay dividends. Be sure your value proposition is unique and sets you apart from the other lenders that are calling. After all, you have to earn this customer's business and you need to sell yourself and the benefits of using your company rather than just selling rate. They are also buying into YOU, not just the mortgage loan!

The 100 Mortgage Lead Waterfall: What can you expect?

Your goal when purchasing every 100 mortgage leads is to interact with those “targeted” customers who are most likely to transact with you. Although you want to continually follow up with every mortgage lead you purchase, your priority on a daily basis is to put another loan in the pipeline. As such, you want to focus your efforts on those mortgage leads that are most likely to provide you an immediate return.

Out of our 100 mortgage leads you should expect:
50%-60% to result in a personal contact by you. (50% contact rate) This ratio can be increased if you re-work the mortgage leads until 90 days from the time of purchase and if you add them to your direct mail campaigns. Also use e-mail to initially contact and follow up with each mortgage lead, as Internet users like to communicate by e-mail. It is important to recognize the fact that people are all in varying stages of the buying process. Some of these consumers are in the early stage of information gathering and have a new mortgage loan on their “to do” list, but still have other family and work related priorities in front of getting a new mortgage loan done. Others may have talked to an LO who got to them first, and rightly or not realized they cannot accomplish their goals and will not be receptive to further calls in the short term. If you work these mortgage leads with intensity and dedication however, you will realize a huge return on your investment.

Of the 50% who you make contact with:
50% of your mortgage lead conversations should result in an application (25 % Application rate). Given the chance to speak with the borrower you need to do a great job managing the conversation and driving it towards a customer commitment to transact with you. You first need to build trust, confidence and deliver value and benefit so the borrower recognizes it as an efficient solution to their problem and feels comfortable providing you a 1003 application. It is important to sell yourself, sell the unique value proposition you and your company offers, and qualify the customer and what they are trying to accomplish. Ask them why they are not going with the last guy who did their loan or someone else they have already spoken too. They will tell you their “hot button” and how to sell them if you ask this. Selling to Mortgage Leads is no different than any other sale..it is important to make a connection with the consumer so they want to transact with YOU!

Out of the 25% you take an application from:
Well we all know at this point a lot of things can go badly. Everything from sub 500 FICO’s, to title liens, no assets, no value, high DTI, poor follow-up on your part, or another LO coming in and low-balling your deal. You should realistically expect a 2-5% funding rate (2-5 loans) from the 25 applications you took, as these mortgage lead customers are getting multiple quotes and will fall out of the process for a variety of reasons. That being said, if you continue to email and call these leads over a long period of time, you will come across many more deals than this 2%-5% as folks will fall out of their other deal, their timing will have changed, or their need is more pressing down the road. It is important to keep working these mortgage leads for long periods of time. Throw them at your new LO’s to cut their teeth on or send them to a call center for another pass as a lot of potential loans get left undone and the rewards will go to the diligent.

Managing you Return on Investment (ROI):
By now you should realize that 95 to 97 of the leads you have purchased will not result in a mortgage loan, but that’s OK and you need to get comfortable with that fact. Of the 2-5 mortgage leads that did result in a loan, you need to multiply it by how much in revenue was generated by those loans 2-5 loans and you will quickly realize how much sense working mortgage leads makes.

For example:
You Purchased 100 leads at $25 each.
Total 100 mortgage lead Campaign Cost: $2,500
You Closed 3 loans at an average revenue of $6,500 each or $19,500 total.
You realized a cost per funded loan (CPFL) of $833 per loan
Your ROI was 780% (you made back almost 8x what you spent)

Use this calculation to plug in your actual numbers and determine your ROI from your mortgage lead campaign with National Lead Service. Even if in the worst case scenario that only one loan out of 100 mortgage leads closes with a $5,000 total revenue, you are doubling your investment. There is very little risk and if you have talent and tenacity there is no reason why you wont do much better than even our first example. Buy some mortgage leads today, and we will work with you to optimize each campaign to continually improve your ROI metrics.

www.ashleekinney.com     www.equotegrabber.com